IF I FELL is part of the sustainable and transparent movement emerging in Fashion. 

A thoughtful approach to creating, all pieces are intended for people to create relationships with their clothing.  The season(less) must-have shapes come in neutral and audacious colors– Designed and made in studio. 

Designed and founded by Ashli Parker Fell, with a 14+ year career working for large fashion companies.

“–there is a much needed change happening on the horizon”

If I fell focuses on circular design and sourcing that give existing and/or recycled materials a new purpose. Because those materials are limited, they can only make special and limited quantities. Producing locally leaves a much smaller environmental footprint and keeps a transparent process we document and share with you. They make high-quality products and design shapes and colors you will carry forever.

Some of our sustainable & fair trade practices include:

• Pre-orders & small production to ensure our products will have a home.

• Supporting local communities by partnering with retailers and creating jobs at production facilities

• They create using unused materials from larger luxury brands.