Coming FW 2021

Earl of East is creative business founded by Niko Dafkos and Paul Firmin in 2014.
What started out as a shared passion project, has grown organically from side-hustle to a business with a team of 18 located in London.

A love of fragrance and a desire to build something of their own led them to develop their own line of home fragrance products, which has since expanded from just three candles to a line that encompasses, candles, incense, home mists and bath and body products, all of which are produced by us in London.

Their brand has 4 pillars, Create, Curate, Collaborate and Community, this foundation weaves through everything they do as a company. Back in 2017 production demand allowed them to open a bigger studio and to create a lifestyle store supporting independent brands, bringing to life theses pillars, by hosting workshops of their own and providing a space for other creatives to do the same.

All our Earl of East's products and packaging are Vegan. All candles are Vegan, Phthalate and GMO free.

To learn more about their sustainability practices click here