When it comes to Black Friday, or any holiday shopping, the same buying rules apply for me: items must be ethically made and I must be thoughtful about my purchases. I don’t let myself get caught up in the hype or the sale. If it’s not ethically made and I don’t absolutely LOVE it, I don’t buy it, period. Part of the beauty of buying fewer and better items means I don’t need a bargain because there’s no goal to maximize the number of "things".

It seemingly came out of nowhere. It swooped in and coated all of the Millennial Pink Instagram posts in a river of crimson richness. People who never for a second thought they would ever dare to like - let alone wear - the bold color are claiming can't-get-enough, wearing-it-head-to-toe love for it.

So how, exactly, do we pull off the boldest color in the rainbow?

From just a dollop to full-on drenching yourself, here are our fave ways to embrace red.

They don't make chain-stitch embroidery machines anymore; they haven't in decades. So when we met Benjamin Kelly, founder of Dinosaur Hampton, and heard that he tracked down a vintage machine and proceeded to spend months teaching himself how to use it to create a brand that's rooted in a handmade craft, we knew we had to work with him.

This Saturday, November 11, Dinosaur Hampton is popping up to do custom embroideries in-store and to kick off an ongoing collaboration capsule with Hazel & Rose. We spent some time chatting with Benjamin to learn more about Dinosaur Hampton.