Holiday 2017 Edit

It seemingly came out of nowhere. It swooped in and coated all of the Millennial Pink Instagram posts in a river of crimson richness. People who never for a second thought they would ever dare to like - let alone wear - the bold color are claiming can't-get-enough, wearing-it-head-to-toe love for it.

So how, exactly, do we pull off the boldest color in the rainbow?

From just a dollop to full-on drenching yourself, here are our fave ways to embrace red.